A good story has the power to entertain, to influence and—perhaps most importantly—to make you feel.
Thanks for stopping by. I’ve spent over 14 years partnering with brands and agencies to craft strategic and creative stories that can move both consumers and the sales needle. I believe powerful insights and brave ideas can shape the trajectory of a brand and that success always starts with strong collaboration. When I’m not developing award-winning brand stories, I’m attempting New York Times recipes (with mixed results) and consuming as much fiction as possible. Book recommendations are always welcome.
Clients
Molson Coors, Chili’s, Kraft Heinz Company
Ferrero Rocher, Nutella, Keebler, Culturelle, BJ’s
Gerber, Avon, SunnyD, Twinings, Apple TV+, Dove, Phonak
People Magazine, Peeps, Mike & Ike, Bridges Academy, Nestlé
UPS
Experience
Group Account Director Mischief
Group Account Director Terri & Sandy
Account Director Terri & Sandy
Account Supervisor Terri & Sandy
Account Executive Ogilvy
Speaker at New York University and Syracuse University
Effie Awards judge
Grand Effie finalist and six-time Effie winner
Two campaigns on the One Show Shortlist
Ad Age’s Small Agency of the Year at Terri & Sandy
Awards/Accolades