A good story has the power to entertain, to influence and—perhaps most importantly—to make you feel.

Thanks for stopping by. I’ve spent over 14 years partnering with brands and agencies to craft strategic and creative stories that can move both consumers and the sales needle. I believe powerful insights and brave ideas can shape the trajectory of a brand and that success always starts with strong collaboration. When I’m not developing award-winning brand stories, I’m attempting New York Times recipes (with mixed results) and consuming as much fiction as possible. Book recommendations are always welcome.

Clients

Molson Coors, Chili’s, Kraft Heinz Company

Ferrero Rocher, Nutella, Keebler, Culturelle, BJ’s

Gerber, Avon, SunnyD, Twinings, Apple TV+, Dove, Phonak

People Magazine, Peeps, Mike & Ike, Bridges Academy, Nestlé

UPS

Experience

Group Account Director Mischief

Group Account Director Terri & Sandy

Account Director Terri & Sandy

Account Supervisor Terri & Sandy

Account Executive Ogilvy

Speaker at New York University and Syracuse University

Effie Awards judge

Grand Effie finalist and six-time Effie winner

Two campaigns on the One Show Shortlist

Ad Age’s Small Agency of the Year at Terri & Sandy

Awards/Accolades