Reinvention for Baby

When you’re a parent, everything you do, you do for baby. When you’re a baby food company, the same rule should apply. And that’s exactly what inspired our big idea for Gerber, “Anything for Baby.” It wasn’t just about creating a new campaign, it was about creating a whole new Gerber—from dropping less healthy product lines to refreshing the iconic logo for the first time in thirty years. To spread the word, we gave the brand a fresh look and a fresh voice unlike any they had had before.

The Case Study

The Results

Within six months, this Effie-Gold winning campaign began to turn around the 100-year-old icon.

  • 2.2 points increase in market share after a decade of losing share

  • 5.2% increase in sales, reversing a 7.6% sales decline

  • 28 point boost in brand perception

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Avon