From 1706 And Beyond

Twinings tea has been sipped for over 300 years. That’s a lot of cuppas. While the brand’s British heritage provides credentials, it can be a challenge when launching innovations meant to intrigue younger palates. To help Twinings introduce its new line of Wellness teas, we let old and new collide by reimagining the company’s real founder, Thomas Twining. We put this visionary entrepreneur, who may have been a little before his time, at the helm to pay homage to Twinning’s history while paving the way for a very bright future.

The Creative

The Results

The campaign received creative accolades from:

  • Lürzer's Archive

  • The One Show Shortlist

  • Ad Age’s Editor’s Pick

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